THE MIND’S EYE

Melbourne, 2017
Branding and visual identity, publication layout, digital illustration, book box design and construction. 

For my final work at university I created a fully-branded educational resource for young graphic designers on the intersection between design and psychology. My objective was to create a series of “lessons” aimed at informing audiences on some of the ways in which psychology plays a role in the construction and appraisal of graphic design. 

I researched relevant theories in psychology which I believed could help students better understand their work and included these in an A5 publication. I also created a series of art prints using digital illustrations, representing my visual interpretations of these theories.

I won the Silver Capstone Award (second prize) for this project.




Mark