London, 2021

Branding, Visual Identity, Print & Digital 

Independent Hotel Show is the only event that brings together leading designers, suppliers and hoteliers of the international luxury and boutique hotel industry. Taking place across London, Miami and Amsterdam annually, the event is fully equipped to inspire, connect and celebrate all that the industry has to offer.

I worked on the branding and identity for the Independent Hotel Show while at The Plant, with the aim of creating something simple, style and adaptable. The wordmark is purposefully dynamic to reflect the lively, energetic nature of the SHOW and the openness of those who come to contribute.