London, 2020

Visual Identity

The Gaia Centre is the Lambeth branch of Refuge - the London organisation which exists to support victims of domestic violence. GIVING was a fundraising event born this year to raise money for the Gaia Centre to help clients pay for restraining orders they otherwise cannot afford.

My brief for creating the look and feel for this event was very open, but I was asked to make it feel ‘feminine and powerful’. The colour palette is a direct translation of this for me, and the imagery of the hands is a subtle nod to the physical implications of the actual cause, and to the act of ‘giving’.